{"id":521708,"date":"2025-04-22T04:02:20","date_gmt":"2025-04-22T11:02:20","guid":{"rendered":"https:\/\/www.treasuredata.com\/?page_id=521708"},"modified":"2025-09-30T17:32:31","modified_gmt":"2025-10-01T00:32:31","slug":"ai-decisioning","status":"publish","type":"page","link":"https:\/\/www.treasuredata.com\/product\/ai-decisioning\/","title":{"rendered":"AI Decisioning with Real-Time Personalization"},"content":{"rendered":"<div class=\"wp-block-td-hero quote-dark overflow-hidden bg-primaryBlue-100 text-white hero-container relative\"><div class=\"container mx-auto\"><div class=\"hero-content block lg:flex gap-8 pb-sm-vertical md:pb-md-vertical lg:pb-lg-vertical xl:pb-xl-vertical  pt-sm-vertical-hero-top md:pt-md-vertical-hero-top lg:pt-lg-vertical-hero-top xl:pt-xl-vertical-hero-top md:pb-[86px] md:pt-[140px] items-start flex-col md:flex-row\"><div class=\"hero-text md:mr-[30px] lg:pb-0 md:pb-[45px] pb-8  md:flex-3\"><h1 class=\"relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex\">AI Decisioning<\/h1><span class=\"relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex\">Kickstart or enhance your personalization strategy with autonomous AI agents. Embrace AI decisioning that leverages real-time data and memory to learn, decide, and personalize every customer interaction in the moment.<\/span><div class=\"cta-container flex flex-row\"><div class=\"primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex\"><a class=\"btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]\" href=\"https:\/\/www.treasuredata.com\/request-poc\/\" target=\"_self\">Get a fast POC<\/a><\/div><div class=\"secondary-btn-wrapper flex-col  justify-center  flex md:flex lg:flex\"><a class=\"btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button \" href=\"https:\/\/www.treasuredata.com\/custom-demo\/\">Get a demo<\/a><\/div><\/div><\/div><div class=\"hero-inner-blocks relative flex-col md:flex-2 flex md:flex lg:flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"1024\" src=\"https:\/\/www.treasuredata.com\/wp-content\/uploads\/2024\/08\/Real-time-Header-970x1024.png\" alt=\"AI Decisioning with Real-Time Personalization\" class=\"wp-image-513123\" srcset=\"https:\/\/www.treasuredata.com\/wp-content\/uploads\/2024\/08\/Real-time-Header-970x1024.png 970w, https:\/\/www.treasuredata.com\/wp-content\/uploads\/2024\/08\/Real-time-Header-284x300.png 284w, https:\/\/www.treasuredata.com\/wp-content\/uploads\/2024\/08\/Real-time-Header-600x634.png 600w, https:\/\/www.treasuredata.com\/wp-content\/uploads\/2024\/08\/Real-time-Header.png 1246w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><div id=\"content-container-cfcdea49-8236-4c01-8c03-534a6ad1242b\" class=\"py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical\"><div class=\"container mx-auto container-without-heading\"><div class=\"content-container-wrapper flex flex-col gap-8\"><div class=\"content-wrapper left flex flex-col-reverse gap-8  lg:flex-row-reverse \"><div class=\"content-section row-0 flex flex-1 justify-start items-center\"><div class=\"wp-block-td-content-content\"><div class=\"hidden\">{&#8220;colorVariant&#8221;:&#8221;LIGHT&#8221;,&#8221;layout&#8221;:&#8221;50\/50&#8243;,&#8221;vSplit&#8221;:&#8221;50\/50&#8243;,&#8221;stackPreference&#8221;:&#8221;mobile&#8221;,&#8221;stackOrder&#8221;:&#8221;headings&#8221;,&#8221;removeTopPadding&#8221;:false,&#8221;roundTopCorners&#8221;:false,&#8221;roundBottomCorners&#8221;:false,&#8221;eyebrow&#8221;:&#8221;&#8221;,&#8221;showEyebrowOnMobile&#8221;:true,&#8221;showEyebrowOnTablet&#8221;:true,&#8221;showEyebrowOnDesktop&#8221;:true,&#8221;heading&#8221;:&#8221;The keys to agentic personalization&#8221;,&#8221;showHeadingOnMobile&#8221;:true,&#8221;showHeadingOnTablet&#8221;:true,&#8221;showHeadingOnDesktop&#8221;:true,&#8221;subheading&#8221;:&#8221;&lt;p>Experience the difference of AI decisioning and real-time personalization powered by Treasure Data:&lt;\/p> &lt;ul>   &lt;li>&lt;strong>Real time:&lt;\/strong> The system adapts messaging, recommendations, and support instantly based on live data and customer behavior.&lt;\/li>   &lt;li>&lt;strong>Autonomous AI Agents:&lt;\/strong> These agents act independently, learning and making decisions without constant human input.&lt;\/li>   &lt;li>&lt;strong>Personalization:&lt;\/strong> Hyper-personalization is central to every use case, from onboarding to product recommendations. Messaging, offers, and timing are customized per user.&lt;\/li>   &lt;li>&lt;strong>Continuous learning \/ AI signals:&lt;\/strong> The agents learn each customer\u2019s motivations, preferences, and behaviors.&lt;\/li> &lt;\/ul>&#8221;,&#8221;showSubheadingOnMobile&#8221;:true,&#8221;showSubheadingOnTablet&#8221;:true,&#8221;showSubheadingOnDesktop&#8221;:true,&#8221;ctaText&#8221;:&#8221;&#8221;,&#8221;ctaUrl&#8221;:&#8221;&#8221;,&#8221;showCTAOnMobile&#8221;:true,&#8221;showCTAOnTablet&#8221;:true,&#8221;showCTAOnDesktop&#8221;:true,&#8221;secondCTAText&#8221;:&#8221;&#8221;,&#8221;secondCTAUrl&#8221;:&#8221;&#8221;,&#8221;showSecondCTAOnMobile&#8221;:true,&#8221;showSecondCTAOnTablet&#8221;:true,&#8221;showSecondCTAOnDesktop&#8221;:true,&#8221;showInnerBlockOnDesktop&#8221;:true,&#8221;showInnerBlockOnTablet&#8221;:true,&#8221;showInnerBlockOnMobile&#8221;:true,&#8221;selectedOption&#8221;:&#8221;Standard&#8221;,&#8221;backgroundHorizontalAlign&#8221;:&#8221;center&#8221;,&#8221;backgroundVerticalAlign&#8221;:&#8221;center&#8221;,&#8221;backgroundFitMode&#8221;:&#8221;contain&#8221;,&#8221;backgroundMedia&#8221;:{&#8220;title&#8221;:{&#8220;type&#8221;:&#8221;string&#8221;,&#8221;default&#8221;:&#8221;&#8221;}},&#8221;defaultContent&#8221;:&#8221;card&#8221;,&#8221;extraPadding&#8221;:&#8221;0&#8243;,&#8221;imageLoc&#8221;:&#8221;left&#8221;,&#8221;rowIndex&#8221;:0,&#8221;primaryButtonTargetBlank&#8221;:false,&#8221;secondaryButtonTargetBlank&#8221;:false}<\/div><div class=\"content-content flex\" style=\"padding-right:0px;padding-left:0\"><div class=\"hero-text     \"><h3 class=\"relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex\">The keys to agentic personalization<\/h3><span class=\"html-format content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block\"><p>Experience the difference of AI decisioning and real-time personalization powered by Treasure Data:<\/p> <ul>   <li><strong>Real time:<\/strong> The system adapts messaging, recommendations, and support instantly based on live data and customer behavior.<\/li>   <li><strong>Autonomous AI Agents:<\/strong> These agents act independently, learning and making decisions without constant human input.<\/li>   <li><strong>Personalization:<\/strong> Hyper-personalization is central to every use case, from onboarding to product recommendations. Messaging, offers, and timing are customized per user.<\/li>   <li><strong>Continuous learning \/ AI signals:<\/strong> The agents learn each customer\u2019s motivations, preferences, and behaviors.<\/li> <\/ul><\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"content-section row-0 flex flex-1 \"><div class=\"content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]\" style=\"padding-right:0;padding-left:0px\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1178\" height=\"756\" src=\"https:\/\/www.treasuredata.com\/wp-content\/uploads\/2024\/05\/capabilities-Real-time-UI3.png\" alt=\"The keys to agentic personalization\" class=\"wp-image-491748\" srcset=\"https:\/\/www.treasuredata.com\/wp-content\/uploads\/2024\/05\/capabilities-Real-time-UI3.png 1178w, https:\/\/www.treasuredata.com\/wp-content\/uploads\/2024\/05\/capabilities-Real-time-UI3-300x193.png 300w, https:\/\/www.treasuredata.com\/wp-content\/uploads\/2024\/05\/capabilities-Real-time-UI3-1024x657.png 1024w, https:\/\/www.treasuredata.com\/wp-content\/uploads\/2024\/05\/capabilities-Real-time-UI3-600x385.png 600w\" sizes=\"auto, (max-width: 1178px) 100vw, 1178px\" \/><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-td-quote-container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical quote-light\" data-slider-speed=\"500\"><div class=\"quote-outer container mx-auto pb-[35px] py-[20px]\"><div class=\"quote-container\" data-slider-speed=\"500\"><div class=\"quotes relative\"><div class=\"quote-inner relative\"><span class=\"quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote\">\u201c<\/span><p class=\"quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-header mb-[20px] md:mb-[30px] grid md:grid lg:grid\">We couldn\u2019t afford to hire and retain a lot of data scientists. So we focused on making it very easy for the marketers to use predictive modeling capabilities coming out of our CDP, Treasure Data. We\u2019ve been able to deploy LTV and RFM models very easily to the business.\u201d<\/p><div class=\"image-author-container flex\"><div class=\"quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.treasuredata.com\/wp-content\/uploads\/2025\/04\/Anushil-Kumar.jpg\" alt=\"Anushil Kumar\" class=\"wp-image-521725\" srcset=\"https:\/\/www.treasuredata.com\/wp-content\/uploads\/2025\/04\/Anushil-Kumar.jpg 400w, https:\/\/www.treasuredata.com\/wp-content\/uploads\/2025\/04\/Anushil-Kumar-300x300.jpg 300w, https:\/\/www.treasuredata.com\/wp-content\/uploads\/2025\/04\/Anushil-Kumar-150x150.jpg 150w, https:\/\/www.treasuredata.com\/wp-content\/uploads\/2025\/04\/Anushil-Kumar-100x100.jpg 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><\/div><div class=\"author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex\"><p class=\"quote-author font-bold text-mobile-l lg:text-l leading-card-header\">Anushil Kumar<\/p><p class=\"quote-author-title text-mobile-l lg:text-l leading-card-header\">VP, Enterprise Architecture and Innovation<\/p><p class=\"quote-author-title text-mobile-l lg:text-l leading-card-header\">Constellation Brands<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"card-container card-light light-background\"><div id=\"card-container-4cd715bd-1b1e-42a3-b97e-8a25fcf0e126\" class=\"py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical\"><div class=\"relative container mx-auto grid md:grid lg:grid\"><h2 class=\"text-mobile-5xl md:text-5xl leading-header font-header pb-[80px]\">How to drive value from AI Decisioning<\/h2><div class=\"grid gap-5 lg:grid-cols-3 sm:grid-cols-1 grid-cols-1\"><div class=\"card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex  no-hover\"><div class=\"flex md:flex lg:flex max-h-icon-default mb-[18px]\">\n\n<\/div><span class=\"eyebrow text-mobile-eyebrow lg:text-eyebrow font-display font-semibold  mb-4 uppercase flex md:flex lg:flex\">Drive adoption<\/span><h3 class=\"card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px]  Standard flex md:flex lg:flex\">Onboard new customers<\/h3><p class=\"card-description font-display leading-[140%] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl  block md:block lg:block\">Learn each new user\u2019s behavior and preferences, automatically adjusting messaging to guide them through the most relevant onboarding steps.<\/p><\/div>\n\n<div class=\"card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex  no-hover\"><div class=\"flex md:flex lg:flex max-h-icon-default mb-[18px]\">\n\n<\/div><span class=\"eyebrow text-mobile-eyebrow lg:text-eyebrow font-display font-semibold  mb-4 uppercase flex md:flex lg:flex\">Boost revenue<\/span><h3 class=\"card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px]  Standard flex md:flex lg:flex\">Recover abandoned carts<\/h3><p class=\"card-description font-display leading-[140%] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl  block md:block lg:block\">Trigger personalized messages at the right time with behavior-based incentives or reminders to encourage customers to return and complete their purchase.<\/p><\/div>\n\n<div class=\"card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex  no-hover\"><div class=\"flex md:flex lg:flex max-h-icon-default mb-[18px]\">\n\n<\/div><span class=\"eyebrow text-mobile-eyebrow lg:text-eyebrow font-display font-semibold  mb-4 uppercase flex md:flex lg:flex\">Reduce churn<\/span><h3 class=\"card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px]  Standard flex md:flex lg:flex\">Retain and reactivate customers<\/h3><p class=\"card-description font-display leading-[140%] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl  block md:block lg:block\">Identify at-risk customers and adjust their messaging, timing, and offers to encourage re-engagement.<\/p><\/div>\n\n<div class=\"card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex  no-hover\"><div class=\"flex md:flex lg:flex max-h-icon-default mb-[18px]\">\n\n<\/div><span class=\"eyebrow text-mobile-eyebrow lg:text-eyebrow font-display font-semibold  mb-4 uppercase flex md:flex lg:flex\">Increase CLTV<\/span><h3 class=\"card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px]  Standard flex md:flex lg:flex\">Personalize recommendations<\/h3><p class=\"card-description font-display leading-[140%] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl  block md:block lg:block\">Continuously adapt recommendations based on real-time data, ensuring customers receive the most relevant, timely, and personalized suggestions.<\/p><\/div>\n\n<div class=\"card-vertical card-outer flex flex-col items-start rounded-[20px] py-[60px] px-[40px] light-card bg-gray-100 text-navy-100 flex md:flex lg:flex  no-hover\"><div class=\"flex md:flex lg:flex max-h-icon-default mb-[18px]\">\n\n<\/div><span class=\"eyebrow text-mobile-eyebrow lg:text-eyebrow font-display font-semibold  mb-4 uppercase flex md:flex lg:flex\">Improve loyalty<\/span><h3 class=\"card-title font-semibold leading-card-header text-mobile-4xl lg:text-4xl font-display mb-[30px]  Standard flex md:flex lg:flex\">Provide proactive customer support<\/h3><p class=\"card-description font-display leading-[140%] mb-[40px] md:text-xl text-mobile-2xl md:text-2xl  block md:block lg:block\">Create a supportive experience by monitoring cross-channel behavior and proactively suggest solutions or offer help at critical moments.<\/p><\/div><\/div><\/div><\/div><\/div><div id=\"videos_block_94521268a166fda21ff25d654afc7e49\" class=\"align-text--video  videos_container py-[50px]  bg-primaryBlue-100 text-white videos_dark\">\n    <div class=\"container mx-auto\">\n\n        \n        <div class=\"videos-content-wrapper\">\n            <div class=\"videos_slider flex\" style=\"width:9999px\"  data-slider-speed=250>\n                                <div class=\"videos_outer_wrapper\">\n                    <div class=\"rounded-[10px] lg:rounded-[20px] videos_wrapper w-full aspect-video max-w-[978px] bg-primaryBlue-25 text-white my-4 rounded-2xl relative overflow-hidden\">\n                                                    <img decoding=\"async\" width=\"300\" height=\"169\"\n                                loading=\"lazy\"\n                                class=\"element-background-image wp-image-520485 top-0 left-0 w-full h-full object-fill absolute\"\n                                src=\"https:\/\/www.treasuredata.com\/wp-content\/uploads\/2025\/03\/How-to-use-AI-to-break-away-from-the-competition_vti-300x169.jpg\"\n                                srcset=\"https:\/\/www.treasuredata.com\/wp-content\/uploads\/2025\/03\/How-to-use-AI-to-break-away-from-the-competition_vti-300x169.jpg 300w, https:\/\/www.treasuredata.com\/wp-content\/uploads\/2025\/03\/How-to-use-AI-to-break-away-from-the-competition_vti-1024x576.jpg 1024w, https:\/\/www.treasuredata.com\/wp-content\/uploads\/2025\/03\/How-to-use-AI-to-break-away-from-the-competition_vti-600x337.jpg 600w, https:\/\/www.treasuredata.com\/wp-content\/uploads\/2025\/03\/How-to-use-AI-to-break-away-from-the-competition_vti.jpg 1956w\"\n                                alt=\"\"\n                            \/>\n                                                <div class=\"element-underlay-gradient top-0 left-0 w-full h-full object-fill absolute bg-videoOverlay\"><\/div>\n                        <div class=\"content absolute bottom-0 h-full w-full flex flex-col justify-end p-4 md:p-11\">\n                                                            <h3 class='font-header hidden md:block text-mobile-5xl lg:text-5xl leading-[1.2] w-11\/12'>How to use AI to break away from the competition<\/h3>\n                                                    <\/div>\n                                                        <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/0ns5j1tqp7.jsonp\" async><\/script>\n                                    <span class=\"wistia_embed wistia_async_0ns5j1tqp7 popover=true popoverContent=link popoverSize=1280x720\" style=\"display:inline;\">\n                                    <a class=\"wisita-anchor\" href=\"#\"> \n                                        <div class=\"play-button-container\">\n                             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border: 1px solid #3A61FF;\n        background: linear-gradient(98deg, #131023 6.85%, #252D6E 100.36%);\n        justify-content: center;\n        align-items: center;\n        gap: 8px;\n        flex-shrink: 0;\n        box-shadow: 0px 0px 63px 0px rgba(58, 97, 255, 0.50);\n        position: absolute;\n        top: 50%;\n        left: 50%;\n        transform: translate(-50%, -50%);\n\n    }\n    .mediabox:hover .play-button-container, .wisita-anchor:hover .play-button-container{ \n        box-shadow: 0px 0px 20px 0px rgba(58, 97, 255, 0.90);\n    }\n    .play-button-wrapper {\n        width: 40px;\n        height: 40px;\n    }\n    img.b-lazy {\n        border-radius: 0 !important;\n    }\n\n    .wistia_embed{\n        position:absolute;\n        top: 50%;\n        left: 50%;\n        transform: translate(-50%, -50%);\n    }\n    }\n    @media (max-width: 767px) {\n        .videos_wrapper.slick-slide {\n            \/*height: 350px;*\/\n        }\n        .play-button-container {\n        display:flex;\n        width: 59px;\n        height: 59px;\n        border-radius: 100px;\n        border: 1px solid #3A61FF;\n        background: linear-gradient(98deg, #131023 6.85%, #252D6E 100.36%);\n        justify-content: center;\n        align-items: center;\n        gap: 8px;\n        flex-shrink: 0;\n        box-shadow: 0px 0px 63px 0px rgba(58, 97, 255, 0.50);\n        position: absolute;\n        top: 50%;\n        left: 50%;\n        transform: translate(-50%, -50%);\n\n    }\n    .mediabox-close {\n        bottom: 480px;\n    }\n    .mediabox-content iframe{\n        top: 0;\n        left: 50%;\n        transform: translate(-50%, -50%);\n    }\n\n    .mediabox:hover .play-button-container, .wisita-anchor:hover .play-button-container{ \n        box-shadow: 0px 0px 20px 0px rgba(58, 97, 255, 0.90);\n    }\n    .play-button-wrapper {\n        width: 20px;\n        height: 20px;\n    }\n    img.b-lazy {\n        border-radius: 0 !important;\n    }\n\n    .wistia_embed{\n        position:absolute;\n        top: 50%;\n        left: 50%;\n        transform: translate(-50%, -50%);\n    }\n    }\n<\/style><div id=\"td-table-90e75cfb-7f6f-4fe3-a4d0-30987ad23fbc\" class=\"wp-block-td-table-container w-full\"><div class=\"table-outer-wrapper w-full p-4 md:px-[110px] md:py-[60px] bg-primaryBlue-100 text-white\"><div class=\"td-alert-heading flex-1 flex-col mb-4 md:mb-[60px] flex md:flex lg:flex\"><h2 class=\"relative title font-header font-light pb-4 text-5xl leading-header mb-2.5 flex md:flex lg:flex\">Treasure Data vs the competition<\/h2><h3 class=\"relative title font-display font-normal pb-4 text-l flex md:flex lg:flex\"><\/h3><\/div><div class=\"\"><table class=\"td-table  table-dark colored  border-separate w-full\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\"><thead cellpadding=\"0\" cellspacing=\"0\"><tr cellpadding=\"0\" cellspacing=\"0\"><th class=\"px-10 py-7 text-left\"><h3 class=\"relative title font-display font-bold text-xl\">Capability<\/h3><\/th><th class=\"px-10 py-7 text-left\"><h3 class=\"relative title font-display font-bold text-xl\">Other solutions<\/h3><\/th><th class=\"px-10 py-7 text-left\"><h3 class=\"relative title font-display font-bold text-xl\">Treasure Data<\/h3><\/th><\/tr><\/thead><tbody cellpadding=\"0\" cellspacing=\"0\"><tr><td class=\"px-10 py-7\" data-th=\"Capability\"><p class=\"font-display text-xl font-normal\">Personalization<\/p><\/td>\n\n<td class=\"px-10 py-7\" data-th=\"Other solutions\"><p class=\"font-display text-xl font-normal\">Static segments, pre-defined journeys, or batch processing<\/p><\/td>\n\n<td class=\"px-10 py-7\" data-th=\"Treasure Data\"><p class=\"font-display text-xl font-normal\">Memory-rich AI agents continuously learn, adapt, and personalize in real time<\/p><\/td><\/tr>\n\n<tr><td class=\"px-10 py-7\" data-th=\"Capability\"><p class=\"font-display text-xl font-normal\">Decisioning<\/p><\/td>\n\n<td class=\"px-10 py-7\" data-th=\"Other solutions\"><p class=\"font-display text-xl font-normal\">Manual configuration of rules and workflows, or slow A\/B tests<\/p><\/td>\n\n<td class=\"px-10 py-7\" data-th=\"Treasure Data\"><p class=\"font-display text-xl font-normal\">Fully autonomous AI agents make decisions and take action without human intervention<\/p><\/td><\/tr>\n\n<tr><td class=\"px-10 py-7\" data-th=\"Capability\"><p class=\"font-display text-xl font-normal\">Segmentation<\/p><\/td>\n\n<td class=\"px-10 py-7\" data-th=\"Other solutions\"><p class=\"font-display text-xl font-normal\">Complex segmentation strategies and rule-based workflows<\/p><\/td>\n\n<td class=\"px-10 py-7\" data-th=\"Treasure Data\"><p class=\"font-display text-xl font-normal\">Adapts in real-time to each customer&#8217;s behavior and context<\/p><\/td><\/tr>\n\n<tr><td class=\"px-10 py-7\" data-th=\"Capability\"><p class=\"font-display text-xl font-normal\">Memory<\/p><\/td>\n\n<td class=\"px-10 py-7\" data-th=\"Other solutions\"><p class=\"font-display text-xl font-normal\">Lacks deep, contextual understanding of customer histories and behavior<\/p><\/td>\n\n<td class=\"px-10 py-7\" data-th=\"Treasure Data\"><p class=\"font-display text-xl font-normal\">Access to a customer&#8217;s full data history, preferences, and behaviors<\/p><\/td><\/tr>\n\n<tr><td class=\"px-10 py-7\" data-th=\"Capability\"><p class=\"font-display text-xl font-normal\">Engagement<\/p><\/td>\n\n<td class=\"px-10 py-7\" data-th=\"Other solutions\"><p class=\"font-display text-xl font-normal\">Limited to specific touchpoints or campaign windows<\/p><\/td>\n\n<td class=\"px-10 py-7\" data-th=\"Treasure Data\"><p class=\"font-display text-xl font-normal\">Adapts to the customer journey and real-time data<\/p><\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><div class=\"wp-block-td-quote-container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical quote-dark bg-primaryBlue-100 text-white\" data-slider-speed=\"500\"><div class=\"quote-outer container mx-auto pb-[35px] py-[20px]\"><div class=\"quote-container\" data-slider-speed=\"500\"><div class=\"quotes relative\"><div class=\"quote-inner relative\"><span class=\"quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote\">\u201c<\/span><p class=\"quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-header mb-[20px] md:mb-[30px] grid md:grid lg:grid\">AI is really powerful for leveraging the consumer data we have. Having a unified consumer view \u2026 can be overwhelming, so we use AI to manage this more efficiently.\u201d<\/p><div class=\"image-author-container flex\"><div class=\"quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex\"><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"292\" height=\"292\" src=\"https:\/\/www.treasuredata.com\/wp-content\/uploads\/2025\/04\/Natalia-Spada-Ribeiro.jpg\" alt=\"Nat\u00e1lia Spada Ribeiro\" class=\"wp-image-521746\" srcset=\"https:\/\/www.treasuredata.com\/wp-content\/uploads\/2025\/04\/Natalia-Spada-Ribeiro.jpg 292w, https:\/\/www.treasuredata.com\/wp-content\/uploads\/2025\/04\/Natalia-Spada-Ribeiro-150x150.jpg 150w, https:\/\/www.treasuredata.com\/wp-content\/uploads\/2025\/04\/Natalia-Spada-Ribeiro-100x100.jpg 100w\" sizes=\"auto, (max-width: 292px) 100vw, 292px\" \/><\/figure><\/div><div class=\"author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex\"><p class=\"quote-author font-bold text-mobile-l lg:text-l leading-card-header\">Nat\u00e1lia Spada Ribeiro<\/p><p class=\"quote-author-title text-mobile-l lg:text-l leading-card-header\">Group Data Product Manager<\/p><p class=\"quote-author-title text-mobile-l lg:text-l leading-card-header\">Nestl\u00e9<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-full bg-navy-100\">\n    <div class=\"cta-block-full bg-blueLightBlueHorizontal py-sm-vertical md:py-md-vertical lg:py-lg-vertical-cta lg:px-lg-horizontal xl:px-xl-horizontal text-white\">\n        <div class=\"cta-block-full-inner container mx-auto grid grid-cols-12\">\n            <div class=\"cta-block-full-content grid grid-cols-12 col-span-12\">\n                <div class=\"cta-row lg:col-span-9 xl:col-span-6 xxl:col-span-7 col-span-12\">\n                    <h2 class=\"cta-block-title block text-mobile-5xl lg:text-5xl font-header font-light leading-[1.2] mb-[30px]\">Drive smarter, more efficient engagement with AI<\/h2>\n                <\/div>\n                <div class=\"cta-row block sm:flex flex-row items-center col-span-12\">\n                    <a href=\"https:\/\/www.treasuredata.com\/request-poc\/\" class=\"cta-block-link btn-primary w-fit sm:mx-0 inline-block px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] text-mobile-button lg:text-button mb-[30px] sm:mb-0\" >Get a fast POC<\/a>\n                    <a href=\"https:\/\/www.treasuredata.com\/custom-demo\/\" class=\"cta-block-link arrow-white btn-secondary text-mobile-secondary-button lg:text-secondary-button block w-fit sm:inline-block ml-0 sm:text-left sm:mt-0 sm:ml-3 px-[20px] py-0\">Get a demo<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":521670,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-521708","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.treasuredata.com\/wp-json\/wp\/v2\/pages\/521708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.treasuredata.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.treasuredata.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.treasuredata.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.treasuredata.com\/wp-json\/wp\/v2\/comments?post=521708"}],"version-history":[{"count":24,"href":"https:\/\/www.treasuredata.com\/wp-json\/wp\/v2\/pages\/521708\/revisions"}],"predecessor-version":[{"id":525798,"href":"https:\/\/www.treasuredata.com\/wp-json\/wp\/v2\/pages\/521708\/revisions\/525798"}],"up":[{"embeddable":true,"href":"https:\/\/www.treasuredata.com\/wp-json\/wp\/v2\/pages\/521670"}],"wp:attachment":[{"href":"https:\/\/www.treasuredata.com\/wp-json\/wp\/v2\/media?parent=521708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}